Branding and Communication strategies for Apluma
‘Apluma The Chicken Place’ is the project of the remarkable chef Eugeni de Diego. As its name suggests, it is a local restaurant based on this ordinary element, the chicken, which they elevate into high-quality cuisine.
With this contrast of commonness and excellence in mind, we worked on its logotype and graphic system and developed an overall communication strategy that included content and Christmas campaigns. During the pandemic, we went for a more focused campaign of newsletters to enhance its delivery and takeaway services.