Branding project for Kepton, a new Solar Power Company.
The naming ‘Kepton’ comes from merging the names of Kepler and Newton, two crucial figures in making solar power become a reality. We emphasized the ‘K’ as a combination of the home rooftop and the solar panel, and designed a graphic system based on the grid of solar panels. To contrast its technical feel, we used a warm and natural color palette including the sunny yellow, a woody brown and a deep dark green which highlights the ecologic philosophy of the brand.
As an industrial and service company, we defined a brand’s voice which evokes a friendly and not too much techy tone, with the aim of showing the most human face of the brand.