Plastic Kills - Séptimo

A campaign for Natura to raise awareness about plastic pollution

Plastic kills is a 360º campaign for which we created a whole variety of pieces such as a website, paper bags, decoration for the stores, merchandising, events and social media content. The main objective of the campaign was to communicate the new commitment of Natura to reduce its plastic usage as a company and awake its audience to stop consuming disposable plastics based on practical information and daily tips. We worked hand by hand with NGO Plastic Pollution Coalition.

Plastic Kills
Plastic Kills