Corporate identity for a new Asian delivery

Tamae is the project of Albert Raurich and Eugeni de Diego, two ex-Bulli, who have launched a new concept of Open Kitchen in Barcelona. Our proposal of graphic identity seeks to enhance its concept 100% Asian by taking the Japanese and Asian haute cuisine to a more accessible territory, through more urban elements such as ribbons, stamps and stickers. The Storytelling is based on the Open Asian Kitchen concept, with the idea of ​​showing the insides of their kitchen and how the products are prepared in a transparent way.