Terracccita - Séptimo

An overall branding project for Terracccita

‘Terracccita’ is a local tapas bar at the center of Barcelona, in El Raval, and is part of the contemporary culture institution CCCB (Centre de Cultura Conemporània de Barcelona). We conceived its naming ‘Terracccita’ to highlight its main attractive, the terrace, and its connection with CCCB through the triple c. This verbal resource was also used throughout its verbal identity, paying special attention to the baseline ‘Food for the cccurious.’ With this baseline we wanted to appeal to the sensibility to culture and art of all those people who normally visit this area of the city, plenty of art galleries and museums. The bright colour palette emphasizes the concept of enjoying Barcelona’s culture and gastronomy on a nice picturesque terrace.